Outreach
Outreach
Cold email campaigns, SMS sequences, and sending infrastructure.
Outreach is a young surface - the MVP ships campaigns, sending, and basic warmup. Unibox, sub-sequences, and multi-channel routing land in later phases.
Channels
- Email - Gmail OAuth, Microsoft 365 OAuth, or generic SMTP fallback.
- SMS - Twilio (preferred), Telnyx, Vonage. Per-number credentials.
- Voice follow-up - bind a voice agent to a campaign step to call non-responders.
Concepts
- Campaign - a list of recipients plus a sequence of steps.
- Sequence - ordered email/SMS steps with delays, conditional branching, and engagement filters.
- Engagement filters - only send step N+1 if step N was opened / not opened / replied / not replied / clicked / not clicked.
- Warmup - gradual sender-reputation ramp via a third-party warmup API.
Compliance
Every outbound SMS includes opt-out language. Inbound STOP replies are auto-honored. TCPA opt-in audit trails are hash-chained - see the dashboard's Grow → SMS Landing Pages for opt-in form generation.